Bike Houston
Bike Friendly Roads, People Friendly Website
As a small Not-For-Profit Organization, Bike Houston aimed to enhance its online presence to drive memberships and donations, while also streamlining content management. To achieve this, we revamped the website's design by incorporating the Rift typeface and leaning towards a minimalist layout that felt relevant to the forward thinking ethos of the organization. Our primary objectives were to increase membership and donation rates through clear calls to action, regular News updates, and compelling, results-driven stories. Additionally, we equipped the community with the necessary tools to take action through the Resources page.