Camptown
Not Your Average Hotel Site
Templated hotel websites often suffer from monotony, leaving everything feeling familiar, but a little 'been there, done that'. However, for Camptown, a revamped motor lodge with a unique campus, we aimed to delight future guests from the moment the page loaded. Our solution? Imaginative illustrations that not only added visual flair but also served as intuitive navigation buttons. Guests could explore the property's offerings before even stepping foot in the parking lot, setting the stage for an unforgettable experience.
Wherever You're Ready, Book Now
Our primary objective? Encourage future guests to book a room. To achieve this, we meticulously mapped out the user journey, ensuring that at every stage, when the guest was ready, they could easily access a prominent "Book Now" button to begin their Catskill Mountain getaway.